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T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us nowAccording to results from the Statista Global Consumer Survey conducted in Italy in 2024, six percent of respondents stated possessing a pet bird. Among those surveyed, Generation Z and millennials, individuals born between 1995 and 2012, and 1980 and 1994, had the highest proportion of pet bird ownership among all generations surveyed, with seven percent. In contrast, baby boomers, those born between 1946 and 1964, had the lowest pet bird ownership share at four percent.
Pet ownership
Market overview
Dog and cat food
Distribution channels