Distribution of digital advertising spending in Uruguay 2024, by purchase method

Published by
J. G. Navarro,
Jun 19, 2024
In 2024, an estimated 70.2 percent of digital advertising campaigns in Uruguay will be purchased programmatically. According to other sources, Instagram, YouTube, and Facebook were among Uruguay's highest-reaching social media ad platforms as of early 2024.

Distribution of digital advertising spending in Uruguay in 2024, by purchase method

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Supplementary notes

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

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