Distribution of advertising spending in Uruguay 2024, by industry

Published by
J. G. Navarro,
Jun 19, 2024
In 2024, the retail industry alone accounted for an estimated 18.5 percent of Uruguay's total advertising spending. The fast-moving consumer goods (FMCG) and the entertainment and media sectors followed with shares of 11.9 and 11.2 percent, respectively. According to another source, Uruguay's ad revenues will grow double-digit in 2024 to over 11 billion Uruguayan pesos.

Distribution of advertising spending in Uruguay in 2024, by industry

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Supplementary notes

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

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