Distribution of advertising spending in Uruguay 2024, by medium

Published by
J. G. Navarro,
Jun 19, 2024
In 2024, the internet alone accounted for an estimated 61 percent of advertising spending in Uruguay. TV and direct messaging followed with around 12 and 10 percent, respectively. According to another source, Uruguay's ad revenues will grow double-digit in 2024 to over 11 billion Uruguayan pesos.

Distribution of advertising spending in Uruguay in 2024, by medium

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Supplementary notes

Missing percentage points to 100 are probably due to rounding.

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

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