Turkey: apparel buying criteria 2023

In 2023, quality was Turkish consumers' most commonly considered factor when buying clothes. That year, another 73 percent of Turkish shoppers selected "durability" as the most important aspect when choosing apparel. Ranking third, comfort was considered an important criterion by 65 percent of the survey participants.

Purchase criteria for apparel among consumers in Turkey in 2023

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Number of respondents

2,080 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your apparel (e.g., clothing, shoes, bags)?"

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