Share of U.S. consumers following companies on social media 2019-2023

How has U.S. consumers’ social media usage changed over time? Looking at the most recent data points there has been an increase from 2022 Q4 to 2023 Q4. The share of respondents grew from 20 percent to 23 percent during this time. This contrasts with the decrease that is visible between 2019 and 2021 Q2.

While some consumers only use social media passively and prefer to lurk on the apps, others have made a career out of their online presence, and many are trying to follow their example. There is no right or wrong way to use social media if you stick to the terms of service and etiquette guidelines. Thus, the range of usage varies on how literal users interpret the term ‘social‘ media for themselves. To check out how your online behavior aligns withconsumers in the United States you can have a look at the most common social media activities in the U.S. next.
The survey was conducted online among 20409 to 60267 respondents per quarter in the United States, between 2019 and 2023. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.