Share of U.S. consumers following a flexitarian diet 2022-2024

How did the share of flexitarians in the U.S. change over time? Comparing the values for 2023 Q1 and 2024 Q1, the share of consumers in the United States has stayed consistent at 11 percent.

The various reasons to forgo certain ingredients and types of food can range from allergies or ethics to simply a personal dislike of the taste. The share of flexitarians has had an interesting development. But how many consumers in the United States follow the other most common nutrition rules? You may also be interested in the overview of diets and nutrition in the U.S. including the most common dietary rules as well as consumers in the U.S. who don’t follow any nutrition rules.
The survey was conducted online among 2506 to 10051 respondents per quarter in the United States, between 2022 and 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Share of U.S. consumers following a flexitarian diet 2022-2024 as of June 2024, by quarter

Characteristic	Share of respondents
2022 Q1	10%
2022 Q2	11%
2022 Q3	11%
2022 Q4	11%
2023 Q1	11%
2023 Q2	11%
2023 Q3	11%
2023 Q4	12%
2024 Q1	11%

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Release date

June 2024

More information

Region

United States

Survey time period

2022 to 2024

Number of respondents

2,506 to 10,051 respondents per quarter

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question "Do you follow one or more of the following nutrition rules?" has been answered with "Flexitarian (mostly plant-based foods while occasionally allowing meat and fish)".

Each update contains the interviews of the last 12 months. If you are looking for further details you can find more information in the methodology for the Statista Consumer Insights.

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