How has the popularity of traffic on the radio among U.S. consumers changed throughout the years? Comparing the values for 2022 Q4 and 2023 Q4, the share of consumers in the United States has stayed consistent at 11 percent. This contrasts with the overall trend, which is characterized by fluctuating values.
Next time you listen to a radio station playing this genre you can assume what share of traffic news listeners would enjoy tuning in as well. Single radio stations associating themselves with a specific genre can be helpful for both sides. If you are wondering what content is the most popular currently check out the preferred radio content by genre in the U.S. next. The survey was conducted online among 2692 to 5310 respondents per quarter in the United States, between 2019 and 2023. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.
Popularity of traffic on the radio among U.S. consumers 2019-2023 as of June 2024, by quarter
During the survey, the question "In general, which of the following genres and shows do you listen to on the radio?" has been answered with "Traffic".
Each update contains the interviews of the last 12 months. If you are looking for further details you can find more information in the methodology for the Statista Consumer Insights.
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Statista. (June 18, 2024). Popularity of traffic on the radio among U.S. consumers 2019-2023 as of June 2024, by quarter [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/forecasts/1466776/popularity-of-traffic-on-the-radio-among-us-consumers
Statista. "Popularity of traffic on the radio among U.S. consumers 2019-2023 as of June 2024, by quarter." Chart. June 18, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/forecasts/1466776/popularity-of-traffic-on-the-radio-among-us-consumers
Statista. (2024). Popularity of traffic on the radio among U.S. consumers 2019-2023 as of June 2024, by quarter. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/forecasts/1466776/popularity-of-traffic-on-the-radio-among-us-consumers
Statista. "Popularity of Traffic on The Radio among U.S. Consumers 2019-2023 as of June 2024, by Quarter." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/forecasts/1466776/popularity-of-traffic-on-the-radio-among-us-consumers
Statista, Popularity of traffic on the radio among U.S. consumers 2019-2023 as of June 2024, by quarter Statista, https://www.statista.com/forecasts/1466776/popularity-of-traffic-on-the-radio-among-us-consumers (last visited December 03, 2024)
Popularity of traffic on the radio among U.S. consumers 2019-2023 as of June 2024, by quarter [Graph], Statista, June 18, 2024. [Online]. Available: https://www.statista.com/forecasts/1466776/popularity-of-traffic-on-the-radio-among-us-consumers
