Share of U.S. consumers not following any nutrition rules 2019-2024

How did the share of consumers not following nutrition rules in the U.S. change over time? Comparing the values for 2023 Q1 and 2024 Q1, the share of consumers in the United States has stayed consistent at 50 percent. This contrasts with the overall trend, which is characterized by fluctuating values.

The various reasons to forgo certain ingredients and types of food can range from allergies or ethics to simply a personal dislike of the taste. The share of consumers not following nutrition rules has had an interesting development. But how many consumers in the United States follow the other most common nutrition rules? You may also be interested in the overview of diets and nutrition in the U.S. including the most common dietary rules as well as consumers in the U.S. who don’t follow any nutrition rules.
The survey was conducted online among 4182 to 10051 respondents per quarter in the United States, between 2019 and 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.