In 2023, the Brazilian beauty and personal care brand, Jequiti, had with a brand awareness of over 90 percent. However, only about a third of Brazilian consumers indicated liking the brand.
The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
Jequiti brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023
During the survey, the questions were phrased as follows:
Brand awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to cosmetics & make-up, which of the following brands do you like?
Brand usage: When it comes to cosmetics & make-up, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to cosmetics & make-up, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (November 30, 2023). Jequiti brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/forecasts/1466576/jequiti-cosmetics-and-make-up-brand-profile-in-brazil
Statista. "Jequiti brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023." Chart. November 30, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/forecasts/1466576/jequiti-cosmetics-and-make-up-brand-profile-in-brazil
Statista. (2023). Jequiti brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/forecasts/1466576/jequiti-cosmetics-and-make-up-brand-profile-in-brazil
Statista. "Jequiti Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Cosmetics and Make-up Users in Brazil in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/forecasts/1466576/jequiti-cosmetics-and-make-up-brand-profile-in-brazil
Statista, Jequiti brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023 Statista, https://www.statista.com/forecasts/1466576/jequiti-cosmetics-and-make-up-brand-profile-in-brazil (last visited December 30, 2024)
Jequiti brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023 [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/forecasts/1466576/jequiti-cosmetics-and-make-up-brand-profile-in-brazil
