Levi's brand profile in the U.S. 2024

Published by Statista Research Department, Sep 25, 2024

In the United States in 2024, over 90 percent of premium fashion consumers said that they recognized the Levi's brand. Almost three-fifths said that they owned an item from the brand. 

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Levi's brand awareness, ownership, popularity, loyalty, and buzz among footwear customers in the United States in 2024

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Number of respondents

2,494 respondents

Age group

18-64 years

Special properties

respondents who purchase premium fashion

Supplementary notes

Brand awareness - respondents who know the brand

Brand popularity - respondents who like the brand 

Brand ownership - respondents who have owned the brand currently 

Brand loyalty - respondents who think they will own the brand again in the future 

Brand buzz - respondents who have noticed the brand in the media, on social networks, or in advertising in the past 3 months 

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Levi Strauss & Co.Apparel market in the U.S.Denim market worldwide Clothing and apparel market in EuropeJeans market in the UK
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