When asked about "Drivers of digital video or audio content purchases", most German respondents pick "To access what I want whenever I want it" as an answer. 47 percent did so in our online survey in 2024. Find this and more survey data on drivers of digital video or audio content purchases in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.
Drivers of digital video or audio content purchases in Germany as of March 2024
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respondents who pay for digital video content, a TV subscription, digital music content, or podcasts
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "Why do you pay for digital video content, a TV subscription (cable / satellite), digital music content, or podcasts?"
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Statista. (May 14, 2024). Drivers of digital video or audio content purchases in Germany as of March 2024 [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/forecasts/1466144/drivers-of-digital-video-or-audio-content-purchases-in-germany
Statista. "Drivers of digital video or audio content purchases in Germany as of March 2024." Chart. May 14, 2024. Statista. Accessed July 24, 2024. https://www.statista.com/forecasts/1466144/drivers-of-digital-video-or-audio-content-purchases-in-germany
Statista. (2024). Drivers of digital video or audio content purchases in Germany as of March 2024. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/forecasts/1466144/drivers-of-digital-video-or-audio-content-purchases-in-germany
Statista. "Drivers of Digital Video or Audio Content Purchases in Germany as of March 2024." Statista, Statista Inc., 14 May 2024, https://www.statista.com/forecasts/1466144/drivers-of-digital-video-or-audio-content-purchases-in-germany
Statista, Drivers of digital video or audio content purchases in Germany as of March 2024 Statista, https://www.statista.com/forecasts/1466144/drivers-of-digital-video-or-audio-content-purchases-in-germany (last visited July 24, 2024)
Drivers of digital video or audio content purchases in Germany as of March 2024 [Graph], Statista, May 14, 2024. [Online]. Available: https://www.statista.com/forecasts/1466144/drivers-of-digital-video-or-audio-content-purchases-in-germany