Birkenstock brand profile in Germany 2024

Published by Statista Research Department, Sep 25, 2024

In Germany in 2024, roughly four-fifths of footwear consumers said that they recognized the Birkenstock brand. Over one-fifth said that they like the brand. 

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Birkenstock brand awareness, usage, popularity, loyalty, and buzz among footwear customers in Germany in 2024

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Number of respondents

2,491 respondents

Age group

18-64 years

Special properties

respondents who purchase footwear

Supplementary notes

Brand awareness - respondents who know the brand

Brand popularity - respondents who like the brand 

Brand ownership - respondents who have owned the brand currently 

Brand loyalty - respondents who think they will own the brand again in the future 

Brand buzz - respondents who have noticed the brand in the media, on social networks, or in advertising in the past 3 months 

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Statistics on " Birkenstock "

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Other statistics that may interest you Birkenstock

Overview

5

Birkenstock key figures

8

Competitors

7

Brand rankings

6

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Topics

BirkenstockGlobal footwear marketU.S. footwear marketFootwear industry in the United Kingdom (UK)Fashion in Germany
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