In 2023, approximately 40 percent of Italian millennials, meaning those born between 1980 and 1994, stated in our survey on the subject of "Regularly consumed groceries" that they regularly consume snacks and potato chips. By comparison, among the baby boomer generation, meaning those born between 1946 and 1964, the share of those who regularly consume snacks and chips was 24 percent.
The survey was conducted online among 12,209 respondents in Italy, in 2023. Statista Consumer Insights offers you all the results of our exclusive Statista surveys, based on more than 2,000,000 interviews.
Share of consumers who regularly consume snacks and potato chips in Italy in 2023, by generation
Data aggregates four survey waves. Respondents numbers and time frame refer to all survey waves.
Supplementary notes
During the survey, the question was phrased as follows: "Which of these groceries do you consume regularly?"
Multiple answers were possible.
Gen Z are those born between 1995 and 2012.
Millennials are those born between 1980 and 1994.
Gen X are those born between 1965 and 1979.
Baby Boomers are those born between 1946 and 1964.
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Statista. (April 22, 2024). Share of consumers who regularly consume snacks and potato chips in Italy in 2023, by generation [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/forecasts/1463904/share-of-consumers-who-regularly-eat-snacks-and-chips-by-generation-italy
Statista. "Share of consumers who regularly consume snacks and potato chips in Italy in 2023, by generation." Chart. April 22, 2024. Statista. Accessed December 24, 2024. https://www.statista.com/forecasts/1463904/share-of-consumers-who-regularly-eat-snacks-and-chips-by-generation-italy
Statista. (2024). Share of consumers who regularly consume snacks and potato chips in Italy in 2023, by generation. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/forecasts/1463904/share-of-consumers-who-regularly-eat-snacks-and-chips-by-generation-italy
Statista. "Share of Consumers Who Regularly Consume Snacks and Potato Chips in Italy in 2023, by Generation." Statista, Statista Inc., 22 Apr 2024, https://www.statista.com/forecasts/1463904/share-of-consumers-who-regularly-eat-snacks-and-chips-by-generation-italy
Statista, Share of consumers who regularly consume snacks and potato chips in Italy in 2023, by generation Statista, https://www.statista.com/forecasts/1463904/share-of-consumers-who-regularly-eat-snacks-and-chips-by-generation-italy (last visited December 24, 2024)
Share of consumers who regularly consume snacks and potato chips in Italy in 2023, by generation [Graph], Statista, April 22, 2024. [Online]. Available: https://www.statista.com/forecasts/1463904/share-of-consumers-who-regularly-eat-snacks-and-chips-by-generation-italy
