Italy: consumption of ice cream by generation

In 2023, approximately 45 percent of Gen X Italians, meaning those born between 1965 and 1980, stated in our survey on the subject of "Regularly consumed groceries" that they regularly consume ice cream. By comparison, among the Generation Z, meaning those born between 1995 and 2012, the share of those who regularly consume ice cream was 26 percent.
The survey was conducted online among 12,209 respondents in Italy, in 2023. Statista Consumer Insights offers you all the results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Share of consumers who regularly consume ice cream in Italy in 2023, by generation

Characteristic	Share of respondents
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Number of respondents

12,209 respondents

Age group

18-64 years

Special properties

Data aggregates four survey waves. Respondents numbers and time frame refer to all survey waves.

Supplementary notes

During the survey, the question was phrased as follows: "Which of these groceries do you consume regularly?"
Multiple answers were possible.

Gen Z are those born between 1995 and 2012.
Millennials are those born between 1980 and 1994.
Gen X are those born between 1965 and 1979.
Baby Boomers are those born between 1946 and 1964.

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