Nordics app market revenue by segment 2027

In 2024, mobile app advertising was forecasted to generate three billion U.S. dollars in revenues in the Nordic market region. In-app purchases are expected to generate 1.45 billion U.S. dollars in the same period, with an increase of approximately 12 percent compared to the previous year. Paid apps are expected to generate approximately 100 million U.S. dollars in 2024, as paid downloads are not the most common or popular monetization strategy for mobile apps in the Nordics.

Mobile apps revenue in the Nordics from 2018 to 2027, by segment (in billion U.S. dollars)

Characteristic	Advertising	In-App purchases	Paid apps
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estimates as of March 2023

Supplementary notes

*Forecast Data provided by Statista Market Insights are estimates.

Definition:

The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.

Structure:

We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.

Additional Information:

We consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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