Nordic app market revenue growth by segment 2027

In 2024, mobile app advertising revenues in the Nordics are projected to increase by 11 percent compared to the previous year. In-app purchase revenues are projected to growth by 12 percent in the same period, while paid app downloads are expected to generate 6.6 percent more revenues than in the previous year.

Mobile app revenue growth in the Nordics from 2018 to 2027, by segment

Characteristic	Advertising	In-App purchases	Paid apps
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estimates as of October 2023

Supplementary notes

*Forecast
Data provided by Statista Market Insights are estimates.

The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones. We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store. We also consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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