Denmark: top 5 beauty online stores 2023

Published by
L. Yltävä,
Apr 26, 2024

Matas.dk was the top online beauty store in Denmark in 2023 by e-commerce net sales. That year, matas.dk generated online sales of around 130.2 million U.S. dollars in the northern country. With net sales of 21.5 million U.S. dollars, notino.dk ranked second. Luxplus.dk was next with net sales of approximately 19.5 million U.S. dollars.   

For an extended ranking or rankings in other product categories, please visit ecommerceDB.com.

Top online stores in the beauty segment in Denmark in 2023, by e-commerce net sales (in million U.S. dollars)

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Supplementary notes

The shops that belong to the Beauty specialists group focus on the sale of care products like make-up or cream for body and face, hair products or parfumes.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit the methodology page on ecommerceDB.com.

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Statistics on " Beauty and personal care e-commerce in the Nordics "

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Other statistics that may interest you Beauty and personal care e-commerce in the Nordics

Overview

5

Sweden

8

Norway

7

Denmark

6

Finland

7

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Topics

Beauty and personal care e-commerce in the NordicsBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce worldwideBeauty and personal care e-commerce in Latin America
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