Skin care e-commerce user penetration rate 2017-2029

The global penetration rate in the 'Skin Care' segment of the beauty & personal care e-commerce market was forecast to continuously increase between 2024 and 2029 by in total 2.6 percentage points. After the twelfth consecutive increasing year, the penetration rate is estimated to reach 15.45 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Skin Care' segment of the beauty & personal care e-commerce market was continuously increasing over the past years.

Find more key insights for the penetration rate in countries and regions like the average revenue per capita in the 'Skin Care' segment of the beauty & personal care market in the world and the revenue in the 'Hair Care' segment of the beauty & personal care market in France.

The Statista Market Insights cover a broad range of additional markets.

User penetration rate of skin care e-commerce worldwide from 2017 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Skin Care market refers to the online retailing of skincare products, including moisturizers, cleansers, serums, facial masks, and other personal care items. It encompasses the digital platforms where consumers can browse, purchase, and have skincare products delivered directly to their doorstep. This market allows individuals to conveniently access a wide range of skincare brands and products, compare prices, read reviews, and make informed purchasing decisions from the comfort of their own homes.

Structure:

The market consists out of several parts, namely: Baby & Child Skin Care, Body, Face, Sun Protection. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Skin Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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