The ad spending change in the 'Influencer Advertising' segment of the advertising market in South Korea was forecast to continuously decrease between 2024 and 2029 by in total 4.9 percentage points. After the eighth consecutive decreasing year, the ad spending change is estimated to reach 8.92 percent and therefore a new minimum in 2029.
Data provided by Statista Market Insights are estimates.Definition: Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media. Influencer Advertising allows marketers to reach targeted audiences based on the influencer’s performance and their follower profiles, they also have the ability to measure the performance of campaigns. Influencer Advertising refers to all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.
Additional information: Influencer Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (October 1, 2024). Annual year-on-year (YoY) change in spending on influencer advertising in South Korea from 2019 to 2024 with forecasts until 2029 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/forecasts/1458123/south-korea-influencer-ad-cost-yoy-change
Statista. "Annual year-on-year (YoY) change in spending on influencer advertising in South Korea from 2019 to 2024 with forecasts until 2029." Chart. October 1, 2024. Statista. Accessed November 05, 2024. https://www.statista.com/forecasts/1458123/south-korea-influencer-ad-cost-yoy-change
Statista. (2024). Annual year-on-year (YoY) change in spending on influencer advertising in South Korea from 2019 to 2024 with forecasts until 2029. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/forecasts/1458123/south-korea-influencer-ad-cost-yoy-change
Statista. "Annual Year-on-year (Yoy) Change in Spending on Influencer Advertising in South Korea from 2019 to 2024 with Forecasts until 2029." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/forecasts/1458123/south-korea-influencer-ad-cost-yoy-change
Statista, Annual year-on-year (YoY) change in spending on influencer advertising in South Korea from 2019 to 2024 with forecasts until 2029 Statista, https://www.statista.com/forecasts/1458123/south-korea-influencer-ad-cost-yoy-change (last visited November 05, 2024)
Annual year-on-year (YoY) change in spending on influencer advertising in South Korea from 2019 to 2024 with forecasts until 2029 [Graph], Statista, October 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1458123/south-korea-influencer-ad-cost-yoy-change