In 2023, Amazon stood out as the leading online marketplace by gross merchandise value. Chinese sites dominated the subsequent five positions. Pinduoduo made almost 590 billion U.S. dollars in GMV in that year, followed by Taobao, which made about 550.4 billion U.S. dollars. Tmall secured the fourth spot, with a GMV hovering around 535 billion U.S. dollars.
For an extended ranking or rankings in other product categories, please visit ecommerceDB.com.
Leading online marketplaces worldwide in 2023, by gross merchandise value
(in billion U.S. dollars)
In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns.
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ecommerceDB.com. (March 13, 2024). Leading online marketplaces worldwide in 2023, by gross merchandise value (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/forecasts/1456497/top-online-fashion-marketplaces-by-gmv
ecommerceDB.com. "Leading online marketplaces worldwide in 2023, by gross merchandise value (in billion U.S. dollars)." Chart. March 13, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/forecasts/1456497/top-online-fashion-marketplaces-by-gmv
ecommerceDB.com. (2024). Leading online marketplaces worldwide in 2023, by gross merchandise value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/forecasts/1456497/top-online-fashion-marketplaces-by-gmv
ecommerceDB.com. "Leading Online Marketplaces Worldwide in 2023, by Gross Merchandise Value (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/forecasts/1456497/top-online-fashion-marketplaces-by-gmv
ecommerceDB.com, Leading online marketplaces worldwide in 2023, by gross merchandise value (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1456497/top-online-fashion-marketplaces-by-gmv (last visited December 21, 2024)
Leading online marketplaces worldwide in 2023, by gross merchandise value (in billion U.S. dollars) [Graph], ecommerceDB.com, March 13, 2024. [Online]. Available: https://www.statista.com/forecasts/1456497/top-online-fashion-marketplaces-by-gmv