People researching online before major purchases in selected countries worldwide 2024

When it comes to the people researching online before major purchases in selected countries worldwide, Greece ranks the highest in this list. 72 percent of consumer in Greece share this attitude. Following in the second place is Finland, while Japan can be found at the bottom of the ranking.
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Share of people researching online before major purchases in 56 countries & territories worldwide, as of February 2024

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Number of respondents

449 to 10,046 respondents per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: " Which of these statements about online shopping do you agree with? When I plan a major purchase, I always do some research on the internet first?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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