Social networks users in selected countries worldwide 2024

Comparing the share of social networks users in selected countries worldwide, the highest share can be found in Vietnam with 98 percent of consumers falling into this category. UAE follows in the second place, while Japan ends up at the bottom of the ranking.
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Share of social networks users in 56 countries & territories worldwide, as of February 2024

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Number of respondents

460 to 10,046 respondents per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What kinds of social media do you use regularly?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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