Audiobook users in selected countries worldwide 2024

Nigeria has the highest share of audiobook users in selected countries worldwide. 44 percent of consumers in Nigeria listen to this kind of media. Following in second place is India, where 44 percent of respondents consume this media type.
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Share of audiobook users in 56 countries & territories worldwide, as of February 2024

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Number of respondents

452 to 10,044 respondents per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of the following media services have you used in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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