Comparing the online shoppers in selected countries worldwide, the highest share can be found in the United Kingdom with 98 percent of consumers falling into this category. Vietnam follows in the second place, while Morocco ends up at the bottom of the ranking. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.
Share of online shoppers in 53 countries & territories worldwide, as of January 2025
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Share of online shoppers in 53 countries & territories worldwide, as of January 2025
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During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months? " If you need more information, you can have a look at the Consumer Insights Methodology.
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Statista. (January 29, 2025). Share of online shoppers in 53 countries & territories worldwide, as of January 2025 [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/forecasts/1452518/online-shoppers-in-selected-countries-worldwide
Statista. "Share of online shoppers in 53 countries & territories worldwide, as of January 2025." Chart. January 29, 2025. Statista. Accessed February 21, 2025. https://www.statista.com/forecasts/1452518/online-shoppers-in-selected-countries-worldwide
Statista. (2025). Share of online shoppers in 53 countries & territories worldwide, as of January 2025. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/forecasts/1452518/online-shoppers-in-selected-countries-worldwide
Statista. "Share of Online Shoppers in 53 Countries & Territories Worldwide, as of January 2025." Statista, Statista Inc., 29 Jan 2025, https://www.statista.com/forecasts/1452518/online-shoppers-in-selected-countries-worldwide
Statista, Share of online shoppers in 53 countries & territories worldwide, as of January 2025 Statista, https://www.statista.com/forecasts/1452518/online-shoppers-in-selected-countries-worldwide (last visited February 21, 2025)
Share of online shoppers in 53 countries & territories worldwide, as of January 2025 [Graph], Statista, January 29, 2025. [Online]. Available: https://www.statista.com/forecasts/1452518/online-shoppers-in-selected-countries-worldwide
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