Traditional TV advertising spending Saudi Arabia 2018-2029

Published by Statista Research Department, Oct 10, 2024
The ad spending in the 'Traditional TV Advertising' segment of the advertising market in Saudi Arabia was forecast to continuously increase between 2024 and 2029 by in total 0.6 million U.S. dollars (+5.32 percent). After the ninth consecutive increasing year, the ad spending is estimated to reach 11.82 million U.S. dollars and therefore a new peak in 2029.

Find further information concerning the ad spending in the 'Digital Banner Advertising' segment of the advertising market in Israel and the ad spending in the 'Social Media Advertising' segment of the advertising market in the Netherlands.

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Traditional TV advertising spending in Saudi Arabia from 2018 to 2029 (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Traditional TV Advertising refers to ad spending on moving image formats broadcasted via traditional transmission channels such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, cable TV, satellite TV, and linear TV delivered via Internet Protocol television (IPTV). Terrestrial television uses traditional antennas that transmit analog signals. Analog terrestrial TV has undergone a digital switchover (DSO) to digital terrestrial TV in most parts of the world. For digital terrestrial TV, television broadcasting stations transmit TV content through radio waves to televisions in households in a digital format. Internet Protocol television (IPTV) refers to the delivery of television content via Internet Protocol networks. IPTV is used in subscriber-based telecommunications networks via set-top boxes or other customer-premises equipment (IPTV is included in the cable revenue split here). Traditional TV Advertising covers all ad spending on pay-TV operators and networks as well as free-to-air networks and free-to-air spin-off digital channels from terrestrial network operators. Usually, the distribution of advertising time in television programs is either carried out by the broadcasters themselves or by marketing agencies.

Structure:

  • Cable TV signals are transmitted through coaxial or fiber-optic cables directly to each household without the need for external antennas.
  • Satellite TV includes television programming with the use of communication satellites that transmit to satellite dishes. A dedicated satellite receiver (external set-top boxes or built into TV sets) decodes the television program.
  • Digital Terrestrial Television (DTT), sometimes known as direct-to-terrestrial television, is a type of television reception in which a signal is transmitted directly to a viewer's antenna rather than through a cable or satellite system. As a rule, HDTV signals are available through digital terrestrial television, and this type of television also makes better use of the radio spectrum.

Additional information:
Traditional TV Advertising comprises advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending and users. Figures are based on Traditional TV Advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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Statistics on " Advertising in Saudi Arabia "

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Advertising in Saudi Arabia
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