How high is the brand awareness of Gillette in the United States? When it comes to shaver & razor users, brand awareness of Gillette is at 91percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gillette in the United States? In total, 54 percent of U.S. shaver & razor users say they like Gillette.
What is the usage share of Gillette in the United States? All in all, 49 percent of shaver & razor users in the United States use Gillette.
How loyal are the users of Gillette? Around 43 percent of shaver & razor users in the United States say they are likely to use Gillette again.
What's the buzz around Gillette in the United States? In September 2023, about 36 percent of U.S. shaver & razor users had heard about Gillette in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
Gillette brand awareness, usage, popularity, loyalty, and buzz among shaver & razor users in the United States in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to shavers & razors, which of the following brands do you like?
Brand usage: When it comes to shavers & razors, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to shavers & razors, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 30, 2023). Gillette brand awareness, usage, popularity, loyalty, and buzz among shaver & razor users in the United States in 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/forecasts/1450998/gillette-shavers-and-razors-brand-profile-in-the-united-states
Statista. "Gillette brand awareness, usage, popularity, loyalty, and buzz among shaver & razor users in the United States in 2023." Chart. November 30, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/forecasts/1450998/gillette-shavers-and-razors-brand-profile-in-the-united-states
Statista. (2023). Gillette brand awareness, usage, popularity, loyalty, and buzz among shaver & razor users in the United States in 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/forecasts/1450998/gillette-shavers-and-razors-brand-profile-in-the-united-states
Statista. "Gillette Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Shaver & Razor Users in The United States in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/forecasts/1450998/gillette-shavers-and-razors-brand-profile-in-the-united-states
Statista, Gillette brand awareness, usage, popularity, loyalty, and buzz among shaver & razor users in the United States in 2023 Statista, https://www.statista.com/forecasts/1450998/gillette-shavers-and-razors-brand-profile-in-the-united-states (last visited November 03, 2024)
Gillette brand awareness, usage, popularity, loyalty, and buzz among shaver & razor users in the United States in 2023 [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/forecasts/1450998/gillette-shavers-and-razors-brand-profile-in-the-united-states