Penetration rate of the skin care e-commerce market Germany 2018-2029

Published by
Kasia Davies,
Oct 10, 2024
The penetration rate in the 'Skin Care' segment of the beauty & personal care e-commerce market in Germany was forecast to continuously increase between 2024 and 2029 by in total 2.3 percentage points. After the eleventh consecutive increasing year, the penetration rate is estimated to reach 20.02 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Skin Care' segment of the beauty & personal care e-commerce market was continuously increasing over the past years.

Find further information concerning the average revenue per capita in the beauty & personal care market in Israel and the revenue in the 'Cosmetics' segment of the beauty & personal care market in Vietnam.

The Statista Market Insights cover a broad range of additional markets.

Penetration rate of the skin care e-commerce market in Germany from 2018 to 2029

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Skin Care market refers to the online retailing of skincare products, including moisturizers, cleansers, serums, facial masks, and other personal care items. It encompasses the digital platforms where consumers can browse, purchase, and have skincare products delivered directly to their doorstep. This market allows individuals to conveniently access a wide range of skincare brands and products, compare prices, read reviews, and make informed purchasing decisions from the comfort of their own homes.

Structure:

The market consists out of several parts, namely: Baby & Child Skin Care, Body, Face, Sun Protection. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Skin Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Beauty and personal care e-commerce in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Beauty and personal care e-commerce in Germany

Overview

7

Segment revenues

8

User penetration

8

Brands

8

Online traffic

6

Consumer behavior

8

Further Content: You might find this interesting as well

Topics

Beauty and personal care e-commerce in GermanyBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce in EuropeNatural and organic cosmetics in EuropeCosmetics in Germany
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.