ARPU in the beauty & personal care e-commerce market in Europe 2018-2029

Published by Statista Research Department, Sep 3, 2024
Over the last two observations, the ARPU is forecast to significantly increase in all segments. Particularly striking is the exceptionally strong increase of the segment Cosmetics towards the end of the forecast period. The value amounting to 5.3 U.S. dollars stands out significantly from the average changes, which are estimated at 2.06 U.S. dollars.

Find further statistics on other topics such as a comparison of the revenue in Latin America and a comparison of the number of users in Germany.

The Statista Market Insights cover a broad range of additional markets.

Average revenue per user in the beauty and personal care e-commerce market in Europe from 2018 to 2029, by segment

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.

Structure:

The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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Statistics on " Beauty and personal care e-commerce in Europe "

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Market overview

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Leading beauty retailers

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Leading personal care retailers

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Online traffic

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Consumption

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Topics

Beauty and personal care e-commerce in EuropeCelebrity beauty brandsBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwide
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