Sweden: top online beauty stores by revenue 2023

Lyko.com ranked as the leading online beauty store in Sweden in 2023, by e-commerce net sales. In 2023, lyko.com generated around 137.5 million U.S. dollars in online sales in Sweden. Kicks.se ranked second, with net sales reaching over 68 million U.S. dollars. Sephora.se followed, with e-commerce net sales of roughly 23.2 million U.S. dollars.

For an extended ranking or rankings in other product categories, please visit ecommerceDB.com.

Top online stores in the beauty segment in Sweden in 2023, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
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Supplementary notes

The shops that belong to the Beauty specialists group focus on the sale of care products like make-up or cream for body and face, hair products or parfumes.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit the methodology page on ecommerceDB.com.

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