The penetration rate in the 'Fragrances' segment of the beauty & personal care e-commerce market in Germany was forecast to continuously increase between 2024 and 2029 by in total 1.8 percentage points. After the eleventh consecutive increasing year, the indicator is estimated to reach 15.73 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Fragrances' segment of the beauty & personal care e-commerce market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.
Definition:
The eCommerce Fragrances market refers to the online retailing of perfumes and colognes through various digital platforms such as websites and mobile applications. Fragrances are personal care products that are used for their scent, and they are often purchased for personal use or as gifts. Customers can browse through a wide range of fragrances from different brands, compare prices, read reviews, and make purchases online, which are then delivered to their doorstep. This market encompasses the online sales of both men's and women's fragrances, including various product types such as perfumes, eau de toilette, and colognes.
Additional information:
eCommerce Fragrances comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.
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Statista. (May 1, 2024). Penetration rate of the fragrances e-commerce market in Germany from 2018 to 2029 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/1445630/penetration-rate-fragrances-e-commerce-market-germany
Statista. "Penetration rate of the fragrances e-commerce market in Germany from 2018 to 2029." Chart. May 1, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/1445630/penetration-rate-fragrances-e-commerce-market-germany
Statista. (2024). Penetration rate of the fragrances e-commerce market in Germany from 2018 to 2029. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/1445630/penetration-rate-fragrances-e-commerce-market-germany
Statista. "Penetration Rate of The Fragrances E-commerce Market in Germany from 2018 to 2029." Statista, Statista Inc., 1 May 2024, https://www.statista.com/forecasts/1445630/penetration-rate-fragrances-e-commerce-market-germany
Statista, Penetration rate of the fragrances e-commerce market in Germany from 2018 to 2029 Statista, https://www.statista.com/forecasts/1445630/penetration-rate-fragrances-e-commerce-market-germany (last visited December 22, 2024)
Penetration rate of the fragrances e-commerce market in Germany from 2018 to 2029 [Graph], Statista, May 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1445630/penetration-rate-fragrances-e-commerce-market-germany
