Online beauty personal care revenue change Germany

The revenue change in the beauty & personal care e-commerce market in Germany was forecast to decrease between 2024 and 2029 by in total 3.8 percentage points. This overall decrease does not happen continuously, notably not in 2026. According to this forecast, in 2029, the indicator will have decreased for the third consecutive year to 2.41 percent.

Find further information concerning the number of users in the beauty & personal care e-commerce market in Bangladesh and the number of users in the beauty & personal care e-commerce market in Indonesia.

The Statista Market Insights cover a broad range of additional markets.

Beauty & personal care e-commerce revenue change in Germany from 2019 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.

Structure:

The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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