Number of fragrance e-commerce users Germany

The number of users in the 'Fragrances' segment of the beauty & personal care e-commerce market in Germany was forecast to continuously increase between 2024 and 2029 by in total 1.6 million users (+16.13 percent). After the eleventh consecutive increasing year, the indicator is estimated to reach 11.53 million users and therefore a new peak in 2029. Notably, the number of users of the 'Fragrances' segment of the beauty & personal care e-commerce market was continuously increasing over the past years.

Find further information concerning the number of users in the 'Personal Care' segment of the beauty & personal care e-commerce market in Japan and the revenue change in the 'Personal Care' segment of the beauty & personal care e-commerce market in Germany.

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Number of fragrance e-commerce users in Germany from 2018 to 2029 (in million users)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Fragrances market refers to the online retailing of perfumes and colognes through various digital platforms such as websites and mobile applications. Fragrances are personal care products that are used for their scent, and they are often purchased for personal use or as gifts. Customers can browse through a wide range of fragrances from different brands, compare prices, read reviews, and make purchases online, which are then delivered to their doorstep. This market encompasses the online sales of both men's and women's fragrances, including various product types such as perfumes, eau de toilette, and colognes.

Additional information:

eCommerce Fragrances comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.

Key players in the market are companies, such as LVMH, Coty, and Estée Lauder.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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