Beauty & personal care e-commerce user penetration rate in Germany 2018-2029

Published by Statista Research Department, Aug 26, 2024
The penetration rate in the beauty & personal care e-commerce market in Germany was forecast to continuously increase between 2024 and 2029 by in total 2.9 percentage points. After the eleventh consecutive increasing year, the indicator is estimated to reach 26.92 percent and therefore a new peak in 2029. Notably, the penetration rate of the beauty & personal care e-commerce market was continuously increasing over the past years.

Find further information concerning the revenue in the 'Skin Care' segment of the beauty & personal care e-commerce market in Germany and the revenue in the beauty & personal care e-commerce market in Brazil.

The Statista Market Insights cover a broad range of additional markets.

Beauty & personal care e-commerce user penetration rate in Germany from 2018 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.

Structure:

The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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Statistics on " Beauty and personal care e-commerce in Germany "

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Overview

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User penetration

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Online traffic

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Consumer behavior

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