User penetration rate in the beauty tech e-commerce market in Germany 2018-2029

Published by Statista Research Department, Sep 3, 2024
The penetration rate in the 'Beauty Tech' segment of the beauty & personal care e-commerce market in Germany was forecast to continuously increase between 2024 and 2029 by in total one percentage points. After the eleventh consecutive increasing year, the indicator is estimated to reach 8.5 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Beauty Tech' segment of the beauty & personal care e-commerce market was continuously increasing over the past years.

Find more key insights for the penetration rate in countries and regions like the number of users in the 'Personal Care' segment of the beauty & personal care e-commerce market in Brazil and the ARPU in the 'Personal Care' segment of the beauty & personal care e-commerce market in the world.

The Statista Market Insights cover a broad range of additional markets.

User penetration rate in the beauty tech e-commerce market in Germany from 2018 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

eCommerce Beauty Tech refers to the online market for beauty products and services that incorporate technology to enhance the shopping experience and provide personalized recommendations. It includes the sale of cosmetics, skincare products, haircare products, fragrances, and beauty tools through various online platforms such as websites and mobile applications. The use of technology in eCommerce Beauty Tech can include features like augmented reality for virtual makeup try-on, artificial intelligence for personalized product recommendations, and interactive tutorials for beauty treatments.

Additional information:

eCommerce Beauty Tech comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as Sephora, Ulta Beauty, and L'Oréal.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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Statistics on " Beauty and personal care e-commerce in Germany "

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