Pokémon video game IP brand profile in the United States 2023
How high is the brand awareness of Pokémon in the United States?
When it comes to video game franchise players, brand awareness of Pokémon is at 88 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the IP's logo and the written brand name.
How popular is Pokémon in the United States?
In total, 27 percent of U.S. video game franchise players say they like Pokémon.
What is the gaming share of Pokémon in the United States?
All in all, 24 percent of video game franchise players in the United States play Pokémon.
What's the buzz around Pokémon in the United States?
In November 2023, about 21 percent of U.S. video game franchise players had heard about Pokémon in the media, on social media, or in advertising over the past three months.
When it comes to video game franchise players, brand awareness of Pokémon is at 88 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the IP's logo and the written brand name.
How popular is Pokémon in the United States?
In total, 27 percent of U.S. video game franchise players say they like Pokémon.
What is the gaming share of Pokémon in the United States?
All in all, 24 percent of video game franchise players in the United States play Pokémon.
What's the buzz around Pokémon in the United States?
In November 2023, about 21 percent of U.S. video game franchise players had heard about Pokémon in the media, on social media, or in advertising over the past three months.
