Call of Duty video game IP brand profile in the United States 2023
When it comes to video game franchise players, brand awareness of Call of Duty is at 88 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the IP's logo and the written brand name.
How popular is Call of Duty in the United States?
In total, 45 percent of U.S. video game franchise players say they like Call of Duty.
What is the gaming share of Call of Duty in the United States?
All in all, 43 percent of video game franchise players in the United States play Call of Duty.
What's the buzz around Call of Duty in the United States?
In November 2023, about 40 percent of U.S. video game franchise players had heard about Call of Duty in the media, on social media, or in advertising over the past three months.