Fortnite video game IP brand profile in the United States 2023
How high is the brand awareness of Fortnite in the United States?
When it comes to video game franchise players, brand awareness of Fortnite is at 81 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the IP's logo and the written brand name.
How popular is Fortnite in the United States?
In total, 27 percent of U.S. video game franchise players say they like Fortnite.
What is the gaming share of Fortnite in the United States?
All in all, 27 percent of video game franchise players in the United States play Fortnite.
What's the buzz around Fortnite in the United States?
In November 2023, about 29 percent of U.S. video game franchise players had heard about Fortnite in the media, on social media, or in advertising over the past three months.
When it comes to video game franchise players, brand awareness of Fortnite is at 81 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the IP's logo and the written brand name.
How popular is Fortnite in the United States?
In total, 27 percent of U.S. video game franchise players say they like Fortnite.
What is the gaming share of Fortnite in the United States?
All in all, 27 percent of video game franchise players in the United States play Fortnite.
What's the buzz around Fortnite in the United States?
In November 2023, about 29 percent of U.S. video game franchise players had heard about Fortnite in the media, on social media, or in advertising over the past three months.
