Average revenue per unit (ARPU) in the Beauty & Personal Care market for different segments United States 2019-2029

The average revenue per capita is forecast to experience significant growth in all segments in 2029. Upon closer examination, the segment Fragrances exhibits a relatively weak increase, which stands out noticeably. In this segment, the average revenue per capita experiences visibly smaller growth compared to the average, with a value of 0.725 U.S. dollars.

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Average revenue per unit (ARPU) in the Beauty & Personal Care market for different segments United States from 2019 to 2029

Characteristic	Personal Care	Skin Care	Cosmetics	Fragrances
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

Structure:

The market consists of 5 different segments:

The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care.
The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

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