Average revenue per unit (ARPU) in the Men's Apparel market Austria 2019-2029

Published by Statista Research Department, Oct 9, 2024
Significant fluctuations are estimated for all segments over the forecast period for the average revenue per capita. Overall, the average revenue per capita appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2029. Among them, the segment Trousers for men achieves the relatively highest value throughout the entire period, reaching 97.35 U.S. dollars.

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Average revenue per unit (ARPU) in the Men's Apparel market for different segments Austria from 2019 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Men’s Apparel market covers all types of clothes for men. Clothes for children (boys and girls up to age 14) and babies are separately defined in the Children’s Apparel market.

Structure:

The market is further divided into the following categories:

  • The Coats & Jackets market encompasses outdoor jackets, coats, and rain jackets for men.
  • The Blazers market encompasses indoor jackets, sport coats, and separately sold blazers that are not part of a suit for men.
  • The Suits market encompasses jackets and suit trousers made of the same material for men.
  • The Trousers market encompasses cloth trousers, jeans, and shorts for men.
  • The Shirts market encompasses all sorts of shirts for men as well as casual shirts.
  • The Jerseys, Sweatshirts & Pullovers market encompasses knitwear, sweatshirts, jerseys, sweaters, turtleneck sweaters, and under-sweaters for men.
  • The Sports & Swimwear market covers the following categories: Sports-Inspired Apparel, Performance Apparel, and Swimwear for men.
  • The Night & Underwear market encompasses underpants (briefs and boxers), bathrobes, and nightwear for men.
  • The T-shirts market encompasses men’s clothes for the upper body that are worn beneath the outerwear.
  • The Socks market encompasses hosiery for men that covers the foot and, at times, the leg up to the knee.
  • The Clothing Accessories & Other Clothes market covers the following categories: Gloves, Shawls & Scarves, Belts, Hats & Caps, Ties & Bow Ties, Leather Clothes, and Felt, Fur & Other Clothes for men.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, sustainable apparel share, and sales channels. Online channel distribution refers to the purchase of physical goods in online retail. In other words, the purchase is concluded via the internet – on a desktop PC, tablet, or smartphone. The offline distribution channel covers all purchases in stationary stores made via telesales or mail orders (e.g., print catalogs).

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Key figures

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Sales figures

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H&M stores

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Sustainability

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Retailer benchmarks

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