Average revenue per unit (ARPU) in the Apparel market for different segments Austria 2018-2028

Over the last two observations, the average revenue per capita is forecast to significantly increase in all segments. As part of the positive trend, the indicator achieves the maximum value across all three different segments by the end of the comparison period. Notably, the segment Women's Apparel stands out with the highest value of 688.45 U.S. dollars.

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Average revenue per unit (ARPU) in the Apparel market for different segments Austria from 2018 to 2028

Characteristic	Women's Apparel	Men's Apparel	Children's Apparel
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Apparel market includes clothing that is produced for private end customers and is broken down into the following product lines: Women’s Apparel, Men’s Apparel, and Children’s Apparel. Work clothes as well as other personal accessories, such as watches and jewelry, handbags, and similar items, that do not count as actual articles of clothing are not included.

Structure:

The market is divided into three main categories:

The Women’s Apparel market, which encompasses clothes for women and is further divided into the following categories: Coats & Jackets, Blazers, Suits & Ensembles, Dresses & Skirts, Trousers, Shirts & Blouses, Jerseys, Sweatshirts & Pullovers, Sports & Swimwear (Performance Apparel, Sports-Inspired Apparel, Swimwear), Night & Underwear, T-Shirts, Tights & Leggings, Socks, Clothing Accessories & Other Clothes (Gloves, Shawls & Scarves, Belts, Hats & Caps, Leather Clothes, Felt and Fur & Other Clothes).
The Men’s Apparel market, which encompasses clothes for men and is further divided into the following categories: Coats & Jackets, Blazers, Suits, Trousers, Shirts, Jerseys, Sweatshirts & Pullovers, Sports & Swimwear (Performance Apparel, Sports-Inspired Apparel, Swimwear), Night & Underwear, T-Shirts, Socks, Clothing Accessories & Other Clothes (Gloves, Shawls & Scarves, Belts, Hats & Caps, Ties & Bow Ties, Leather Clothes, Felt and Fur & Other Clothes).
The Children’s Apparel market, which encompasses clothes for boys and girls up to the age of 14 and is then further divided into the following categories: Coats & Jackets, Blazers, Suits & Ensembles, Dresses & Skirts, Trousers, Shirts & Blouses, Jerseys, Sweatshirts & Pullovers, Sports & Swimwear (Sportswear, Swimwear), Night & Underwear, T-Shirts, Tights & Leggings, Socks, Baby Clothes, Clothing Accessories & Other Clothes (Gloves, Shawls & Scarves, Belts, Hats & Caps, Ties & Bow Ties, Leather Clothes, Felt and Fur & Other Clothes).

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, luxury revenue share, secondhand apparel share, sustainable apparel share, and sales channels. The distribution channels can be divided into stationary suppliers of multi-label products (e.g., department stores and traditional specialist shops), vertically integrated textile chains (e.g., H&M and Primark), eCommerce, and ordering by catalog. Furthermore, some fashion brands seek direct contact with their customers through single-label stores.

There are numerous small, middle-sized, and big brands that operate successfully at a national or regional level. Key players in the market include Nike, ZARA, H&M, and Uniqlo.

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