Average revenue per unit (ARPU) in the Cosmetics market for different segments United States 2019-2029

Over the last two observations, the average revenue per capita is forecast to significantly increase in all segments. Especially notable is the remarkably robust growth observed in the Face segment as we approach the end of the forecast period. This value, reaching 0.5 U.S. dollars, stands out significantly compared to the average changes, which are estimated at 0.194 U.S. dollars.

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Average revenue per unit (ARPU) in the Cosmetics market for different segments United States from 2019 to 2029

Characteristic	Face	Eyes	Lips	Natural Cosmetics	Nails
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Cosmetics covers decorative cosmetics used for beautification and enhancing appearance. The segment includes for the face, lips, eyes, nails and natural cosmetics. Excluded are products applied to the skin for cleansing and care. Cosmetics include products such as makeup, lipsticks, mascara, and nail polishes.

Structure:

The market consists of 5 different segments:

The Face Cosmetics cover decorative cosmetics that primarily serve as beauty products for the face including foundation makeup, concealers, face powders, BB and CC creams etc.
The Lip Cosmetics cover decorative cosmetics that serve as beauty products for the lips including lipsticks, lipliner, and lip gloss.
The Eyes Cosmetics covers beauty products for the eyes including mascara, eyeliner, eye shadow, and makeup for eyebrows.
The Nails Cosmetics cover beauty products for the nails including polishes and top coats.
The Natural Cosmetics cover beauty products for the face, eyes, and nails made completely or partially from natural ingredients and containing low or minimal amounts of synthetic chemicals.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

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