Over the last two observations, the average revenue per download is forecast to significantly increase in all segments. Comparing the ten different segments for the year 2027, the segment 'Books & Reference' leads the ranking with 24.94 U.S. dollars. Contrastingly, 'Health & Fitness' is ranked last, with 1.24 U.S. dollars. Their difference, compared to Books & Reference, lies at 23.7 U.S. dollars.
Data provided by Statista Market Insights are estimates.
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.
Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.
Additional Information:
We consider three different sources of revenue:
Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app
Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.
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Statista Market Insights. (October 20, 2023). Average revenue per unit (ARPU) in the App market for different segments Japan from 2017 to 2027 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/forecasts/1444439/average-revenue-per-unit-arpu-app-market-for-different-segments-japan
Statista Market Insights. "Average revenue per unit (ARPU) in the App market for different segments Japan from 2017 to 2027." Chart. October 20, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/forecasts/1444439/average-revenue-per-unit-arpu-app-market-for-different-segments-japan
Statista Market Insights. (2023). Average revenue per unit (ARPU) in the App market for different segments Japan from 2017 to 2027. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/forecasts/1444439/average-revenue-per-unit-arpu-app-market-for-different-segments-japan
Statista Market Insights. "Average Revenue per Unit (Arpu) in The App Market for Different Segments Japan from 2017 to 2027." Statista, Statista Inc., 20 Oct 2023, https://www.statista.com/forecasts/1444439/average-revenue-per-unit-arpu-app-market-for-different-segments-japan
Statista Market Insights, Average revenue per unit (ARPU) in the App market for different segments Japan from 2017 to 2027 Statista, https://www.statista.com/forecasts/1444439/average-revenue-per-unit-arpu-app-market-for-different-segments-japan (last visited December 31, 2024)
Average revenue per unit (ARPU) in the App market for different segments Japan from 2017 to 2027 [Graph], Statista Market Insights, October 20, 2023. [Online]. Available: https://www.statista.com/forecasts/1444439/average-revenue-per-unit-arpu-app-market-for-different-segments-japan
