Average revenue per unit (ARPU) in the Furniture market Iceland 2017-2027

The eCommerce market segment Furniture centers on the commercial online sale of different movable commodities designed to support various day-to-day actions and functions, such as seating (e.g., chairs and sofas), sleeping (e.g., beds and mattresses), holding and storing objects (e.g., closets and dressers), in both B2C (business to consumer) and B2B (business to business) contexts. Unmovable household objects (e.g., sinks, faucets) and electronic household appliances are excluded. Although furniture sometimes has a decorative, symbolic, or religious purpose, the focus here is on furniture with a primarily functional purpose, and the market is segmented accordingly. Important providers in this market segment are the online stores wayfair.com and ikea.com. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.