Over the forecast period until 2028, the ad spending is forecast to exhibit fluctuations among the two segments. Only for the segment Video Advertising Mobile, a significant increase can be observed over the forecast period. Here, the indicator exhibits a difference of 2.9 billion U.S. dollars between 2018 and 2028.
Data provided by Statista Market Insights are estimates.Definition: Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.
Additional information: Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.
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Statista Market Insights. (November 22, 2023). Revenue in the Video Advertising market for different segments Australia from 2018 to 2028 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/forecasts/1444007/revenue-video-advertising-market-for-different-segments-australia
Statista Market Insights. "Revenue in the Video Advertising market for different segments Australia from 2018 to 2028 (in million U.S. dollars)." Chart. November 22, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/forecasts/1444007/revenue-video-advertising-market-for-different-segments-australia
Statista Market Insights. (2023). Revenue in the Video Advertising market for different segments Australia from 2018 to 2028 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/forecasts/1444007/revenue-video-advertising-market-for-different-segments-australia
Statista Market Insights. "Revenue in The Video Advertising Market for Different Segments Australia from 2018 to 2028 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/forecasts/1444007/revenue-video-advertising-market-for-different-segments-australia
Statista Market Insights, Revenue in the Video Advertising market for different segments Australia from 2018 to 2028 (in million U.S. dollars) Statista, https://www.statista.com/forecasts/1444007/revenue-video-advertising-market-for-different-segments-australia (last visited November 05, 2024)
Revenue in the Video Advertising market for different segments Australia from 2018 to 2028 (in million U.S. dollars) [Graph], Statista Market Insights, November 22, 2023. [Online]. Available: https://www.statista.com/forecasts/1444007/revenue-video-advertising-market-for-different-segments-australia
