Average revenue per unit (ARPU) in the e-commerce market Worldwide 2019-2029

Published by Statista Research Department, Oct 9, 2024
Over the forecast period until 2029, the average revenue per user is forecast to exhibit fluctuations among the eight segments. The average revenue per user reaches a particularly high level in the segment Food at the end of the forecast period. In this case, the value of the segment in 2029 is 506.34 U.S. dollars and thus significantly above the average of the last values, which amounts to 285.83 U.S. dollars.

Find further statistics on other topics such as a comparison of the average revenue per capita in Australia and a comparison of the revenue in Morocco.

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Average revenue per unit (ARPU) in the e-commerce market for different segments Worldwide from 2019 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.

Structure:

The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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