Number of users in the Beverages market Germany 2019-2029

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Beverages market is a sector of online retailing that focuses on selling various types of beverages through digital channels. The purpose of eCommerce Beverages is to provide consumers with a convenient and accessible way to purchase a wide range of beverages, including alcoholic and non-alcoholic drinks, tea, coffee, and energy drinks.

The relevance of the eCommerce Beverages market lies in its ability to offer consumers a vast selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

The eCommerce Beverages market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of direct-to-consumer brands, and the COVID-19 pandemic, which has led to more time spent at home and an increased focus on home entertaining and self-care.

Examples of successful eCommerce Beverages businesses include Drizly, which specializes in the delivery of alcoholic beverages, and Nespresso, which offers a range of coffee machines and capsules. Additionally, online marketplaces like Amazon and Walmart have expanded their beverage offerings, providing consumers with more options for ordering their favorite drinks online.

Structure:

The eCommerce market for Beverages consists of three different markets:

• The Alcoholic Drinks market includes digital sales of various types of alcoholic beverages such as beer, wine, spirits, and mixers.
• The Hot Drinks market contains digital sales of various types of hot beverages, such as coffee, tea, and hot chocolate.
• The Non-Alcoholic Drinks market comprises digital sales of a wide range of non-alcoholic beverages, such as soft drinks, juices, bottled water, and energy drinks.

Additional Information:

Beverages comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues include VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, JF, Tmall, Taobao, Walmart, and Kroger.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.