Average revenue per unit (ARPU) in the eServices market for different segments South Korea 2021-2028

Over the forecast period until 2028, the ARPU is forecast to exhibit fluctuations among the five segments. Nevertheless, the indicator is expected to be notably the highest in the segment Online Education throughout the entire forecast period. For example, this segment achieves a maximum value of 425.99 U.S. dollars, which is significantly higher than the average of other highest values, amounting to 146 U.S. dollars.

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Average revenue per unit (ARPU) in the eServices market for different segments South Korea from 2021 to 2028

Characteristic	Online Education	Event Tickets	Online Gambling	Fitness	Dating Services
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

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