The number of users is forecast to experience significant growth in all segments in 2029. This reflects the overall trend throughout the entire forecast period from 2019 to 2029. It is estimated that the number of users is continuously rising in all segments. In this regard, the Fashion segment achieves the highest value of 67.64 million users in 2029.
Data provided by Statista Market Insights are estimates.
Definition:
The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.
Structure:
The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.
Additional information:
eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.
Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Market Insights. (May 2, 2024). Number of users in the e-commerce market for different segments Japan from 2019 to 2029 (in million individuals) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/1443595/number-of-users-e-commerce-market-for-different-segments-japan
Statista Market Insights. "Number of users in the e-commerce market for different segments Japan from 2019 to 2029 (in million individuals)." Chart. May 2, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/1443595/number-of-users-e-commerce-market-for-different-segments-japan
Statista Market Insights. (2024). Number of users in the e-commerce market for different segments Japan from 2019 to 2029 (in million individuals). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/1443595/number-of-users-e-commerce-market-for-different-segments-japan
Statista Market Insights. "Number of Users in The E-commerce Market for Different Segments Japan from 2019 to 2029 (in Million Individuals)." Statista, Statista Inc., 2 May 2024, https://www.statista.com/forecasts/1443595/number-of-users-e-commerce-market-for-different-segments-japan
Statista Market Insights, Number of users in the e-commerce market for different segments Japan from 2019 to 2029 (in million individuals) Statista, https://www.statista.com/forecasts/1443595/number-of-users-e-commerce-market-for-different-segments-japan (last visited December 22, 2024)
Number of users in the e-commerce market for different segments Japan from 2019 to 2029 (in million individuals) [Graph], Statista Market Insights, May 2, 2024. [Online]. Available: https://www.statista.com/forecasts/1443595/number-of-users-e-commerce-market-for-different-segments-japan
