Over the last two observations, the number of TV viewers is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2019 to 2029. It is estimated that the number of TV viewers is continuously rising in all segments. In this regard, the Traditional TV & Home Video segment achieves the highest value of 190.5 million users in 2029.
Data provided by Statista Market Insights are estimates.
Definition:
The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.
Structure:
The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.
Additional Information:
The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.
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Statista Market Insights. (November 12, 2024). Number of users in the TV & Video market for different segments Nigeria from 2019 to 2029 (in million individuals) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/forecasts/1443417/number-of-users-tv-video-market-for-different-segments-nigeria
Statista Market Insights. "Number of users in the TV & Video market for different segments Nigeria from 2019 to 2029 (in million individuals)." Chart. November 12, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/forecasts/1443417/number-of-users-tv-video-market-for-different-segments-nigeria
Statista Market Insights. (2024). Number of users in the TV & Video market for different segments Nigeria from 2019 to 2029 (in million individuals). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/forecasts/1443417/number-of-users-tv-video-market-for-different-segments-nigeria
Statista Market Insights. "Number of Users in The Tv & Video Market for Different Segments Nigeria from 2019 to 2029 (in Million Individuals)." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/forecasts/1443417/number-of-users-tv-video-market-for-different-segments-nigeria
Statista Market Insights, Number of users in the TV & Video market for different segments Nigeria from 2019 to 2029 (in million individuals) Statista, https://www.statista.com/forecasts/1443417/number-of-users-tv-video-market-for-different-segments-nigeria (last visited November 21, 2024)
Number of users in the TV & Video market for different segments Nigeria from 2019 to 2029 (in million individuals) [Graph], Statista Market Insights, November 12, 2024. [Online]. Available: https://www.statista.com/forecasts/1443417/number-of-users-tv-video-market-for-different-segments-nigeria
